Every January the airwaves and Internet are flooded with new weight loss come-ons — I lost 30 pounds in 8 weeks! I lost 41 pounds in 12 weeks! I lost… The claims are accompanied by dramatic before and after photos showing that, indeed, the testimonials must be true.
You’ll also notice, at the lower part of the screen in tiny, semi-transparent letters, the words “Results not typical.” It’s a hedge by product sponsors, much like the investment firm disclaimer “Past performance is no guarantee of future results.” They’re covering themselves in the event your experience isn’t so good.
By March, consumers who are going to jump on the weight loss bandwagon have — many plunking down hundreds, even thousands of dollars in search of the scale’s Holy Grail. For some, the investment produces immediate rewards; the pounds drop off, the numbers on the scale go down, and — for the first 4-8 weeks on the program — life is good.
The truth is, losing weight is easy. Thousands do it every year — through commercial weight loss products, prepackaged meals, low-carb, low-sugar, or low-fat plans, supplements, drugs, hypnosis, starvation, or the half dozen different fad diets that pop up every few years.
But inevitably, somewhere between March and May, motivation fades and the weight stops coming off. Within just a few weeks, the last 3 pounds lost have been regained; within a year, 9 of 10 people have gained back all the weight they lost… or more. These results are typical.
Why? Why do you lose weight only to regain it? Is it a lack of effort? Will power? Character? A chemical imbalance? No, no, no, and no. The reason you regain weight you’ve lost time and again has nothing to do with any mental or physical weakness. More than 90% of people who go on a “diet” to lose weight regain it in a year or less because nothing has really changed. And the reason nothing changes is the diet (or program, or product) didn’t make any sense from the start, so we revert to habits that are at least familiar.
No one is going to restrict carbs for the rest of their life or continue eating prepackaged diets, drinking meals from a can, taking expensive supplements, or doing any of the other unnatural, unrealistic, and often unhealthy practices most of these plans offer. Even the programs that promote a healthful approach to eating can be extremely challenging to maintain because they require endless calorie-counting, fat gram-tabulating, weighing and measuring, or record-keeping. And many of these have developed packaged food lines as well, leading consumers to believe that “special” foods are needed to lose weight.
It’s not working. Not for you or the rest of the population. According to the North American Association for the Study of Obesity (www.naaso.org), more than 64% of US adults are overweight or obese — a 14% increase in just 20 years.
Does anything work? Do you have any hope of losing weight and keeping it off? Can you get on a path that leads to healthy weight and stay on it?
To answer these questions we dug deep into the scientific literature, reviewing and analyzing dozens of studies on what works for the long term. We wanted to create a program based on the facts — what people do to lose weight not just for 6 months or a year, but for good.
NutriSum doesn’t reveal a “secret” to permanent weight loss, but it does contain the keys — straightforward, positive exercise and nutrition changes that add up to healthy weight for life. Notice we didn’t say easy. Changing eating and activity patterns ingrained over years is hard. But it can be done. In fact, thousands have adopted the healthy changes we’ve detailed in NutriSum with long-lasting success, and you can too.
With NutriSum results are typical because we know that if you’re at least 7 pounds overweight and you follow the program as it’s described, you will lose fat weight, look better, and feel better. When you do, we want to hear from you. Send a note about your results to email@example.com.